Media convergence definition in the cambridge english. Except where otherwise noted, the public speaking project by various authors is licensed under a creative commons attributionnoncommercialnoderivs 3. Media convergence in the digital era means the changes that are taking place with older forms of media and media companies. There are a number of driving forces that focus public attention on the issue, including the digitalization of media and information technology, worldwide deregulation trends. These are some of the type of technolgies that faces convergence. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. In a technological sense, media convergence is all about integration and interoperability. Mass media and its impact on the field of communication. Technologicalthe combination of computing, communications and content around networked digital media platforms. Persuade and influence any audience public speaking and debate skills book 1 kindle edition by zaid, dr. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Media convergence bridges the gap between the firm and its supply chain, which enables these firms to meet the demand of the market amidst the increasing stiff competition in the business industry.
Technological convergence is a theory which refers to the tendency for technologies that were. Jun 08, 2017 media is the plural form of medium, which broadly speaking describes any channel of communication. Online shopping for public speaking reference books in the books store. Did you ever notice in looking from a train window that some. But as it stands for me it didnt have very many ideas or views that i havent read about before.
Public speaking speaking directly to groups of people often with visual aids such as graphics, slides and video. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. A search on amazon of nikola tesla in books will repaint your browser with 1,872 choices. In this lesson, we discuss the concept of media convergence. One focuses on what we are doing with media, and the other on what media is doing to us. Merging of telecommunications or internet companies with traditional media companies. Newspapers and magazines print versions have seen major declines in readership and circulation since the mass adoption of the internet and the expectation of many web readers that content be free. This book is a good introduction to speaking publicly for beginners.
Content convergence is a move away from content silos. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. Although for the consumer convergence simply means convenience. The media will follow a prepared text and note any departure in content. Key chapters explore the development of the internet. The setting of a speech plays an important role in audiencecentered public speaking and includes a. A decade ago, there were clear differences between different print media, tv, the internet in general. It is inseparably related to the media convergence of communication technologies, business integration of news industries, and editorial strategies of newsroom management. As nicco mele notes in his brilliant book about the darker. Diverge to help them find what is wrong and how it can be fixed, but do not allow endless divergence. Popular public speaking books goodreads share book.
Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. Examples of digital, media, video, technology and industry converging in the 21st century. Readings rich gordon, the meanings and implications of convergence. More than simple evangelizing, understanding media convergence provides a critical examination of the nature and impact of this force rewriting the. Might have gotten a fourth star if this was one of the first books on the subject i read. We therefore suggest complementing the concept of remediation with the following observations. When their attention is rapt, your audience will resemble a still photograph or freezeframe video. Time period of public speaking that saw the birth and expansion of mass media flyers, books, newspapers, magazines, am radio, fly, blackandwhite tv. He explains the concept of convergence as a current, rather than futuristic phenomenon where new and old media collide, yet coexist. After, you will be able to understand and identify the three cs of media convergence. Provides a fresh perspective on media through the lens of convergence, showing how different aspects of media are parts of the whole and examines how they influence each other. How digital technology has changed communication first of three posts. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Jun 26, 2016 in his influential book convergence culture, media theorist henry jenkins argued that we should understand the mediascape of the 21st century as multifariously convergent in ways that span technological, industrial, cultural, and social changes depending on whos speaking and what they think they are talking about jenkins 2006, 3. Technological convergence is the trend of technologies that bring together a myriad of media. It was introduced into public discourse through the publication of converging technologies. Search the worlds most comprehensive index of fulltext books.
It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization. Richard landesburg, elon university on the whole, this edited book offers a concise, powerful set of perspectives on media convergence. In this book, these privileged meanings of media convergence are challenged by. Users are free to copy, distribute and transmit the work for noncommercial purposes, provided the public speaking project and the authors are credited for their work. Simply put, mass communication is the public transfer of messages through media or technologydriven channels to a large number of recipients from an entity, usually involving some type of cost or fee advertising for the user. Print media transmit information via physical objects, such as books, comics. Mass media refers to a diverse array of media technologies that reach a large audience via. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. Guide convergence towards the solution you want or even a better one, if you can find it with them.
Nov 20, 2018 one major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Nov 01, 20 welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways. An example is rca, the radio corporation of america, which purchased victor talking machine company and. In a technological sense, media convergence is all about. Did you ever notice in looking from a train window that some horses feed near the track and never even pause to look up at the thundering cars, while just ahead at the next railroad crossing a. In the cases of the public speaking and events, they are also termed as social media. One such convergence that affects many if not most of you reading this book is the creation of broadband internet access through existing cable lines and the bundling of cable and highspeed internet services. Students of public speaking continually ask, how can i overcome selfconsciousness and the fear that paralyzes me before an audience.
Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Instead of a quick leadin by a talking head and a 90second explanation, short. It was introduced into public discourse through the publication of converging technologies for improving human. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Convergence of media occurs when multiple products come together to form one product with the advantages of them all know as the black box. This paper maps some of the landscape for media convergence with a particular focus on what it means for communicating the sciences. Henry jenkins premises convergence culture by refuting the utopian, futuristic black box theory. Topics click on a topic to see the list of videos within that area. Feb 01, 2010 this informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation. Manage the divergence and convergence when changing minds to the best effect. While a telephone is a twoway communication device, mass media. It becomes a story not only told in the movies but in animated shorts, video games and comic books, three different media platforms.
Janet kolodzy addresses multi media and cross media thinking, organizing, reporting and producing for both shortform spot news and longform features. Media convergence is the joining, or converging, of distinct technologies into one. Oct 03, 2010 convergence of new media therefore counteracts the old pr principle of steering public opinion. One might think it common sense but in the world of journalism a lot of what makes sense is lost to the lure of favouritism, greed and fame. There is also the print media which involves the use of objects such as newspaper, book, comics and pamphlet to communicate. Even after many years of public speaking experience and skill and.
Various types of media converging into a digital media. Defining mass communication littlejohn and foss define mass communication as the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience 333. One communication technology delivering a variety of media content. For communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context. Social or organic convergence basically this means when some one is media stacking using many different forms of media at one time. Media convergence communication oxford bibliographies.
Defining media convergence a quick look into the meanings and implications of media convergence and convergence culture mass communication seminar in media convergence st. Pdf media convergence as evolutionary process researchgate. It does not mean manipulating a story into speaking your views. This informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation. While usually the journalist is the biggest sceptic of the pr practitioner, now the consumer has taken the lead in doubting any and everything a company tries to communicate. Content convergence trends in the creation, production, and maintenance of technical content 2. His first book, uprising exploring movement marketing has been published by mcgraw hill. What is meant by the term media convergence with regard to business, and how has it affected everyday life. How digital technology has changed communication first. Download it once and read it on your kindle device, pc, phones or tablets. It takes completely separate ideas and smashes them together, so that were left with one big idea. How technology and new media convergence change public relations. Means electronic shopping transactions completed with a cell phone.
This introductory chapter explains that there is a widely shared understanding. Multimedia journalism is the practice of contemporary journalism that distributes news content either using two or more media formats via the internet, or disseminating news report via multiple media platforms. Practicing convergence journalism teaches budding journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms. Media convergence meaning in the cambridge english dictionary. This text is the starting point for convergence research. Ownership convergence is one most consumers and media scholars are aware. Defining mass communication introduction to communication. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. While some social scientists predicted that the increase in media forms would create a global village mcluhan 1964, current research suggests that the public sphere accessing the global village will tend to be rich, caucasoid, and english speaking jan 2009. For public speakers, this concept means that the evidence you. This introductory chapter explains that there is a widely shared.
With these technolgies media convergence have become very popular. Although many people think of radio as an oldfashioned form of media, it is still important. Media is shared and spread around the world which causes it to become globalized because of the interest from different cultures. Henry jenkins says it is a world where everything plays itself out.
A recent example is when disney merged with abc to become their parent company. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. Convergence culture is the future, but it is taking shape now. Why does stryver continually criticize and belittle sydney carton for his social lapses from tales of two cities book 2 chapter 11. This introductory chapter explains that there is a widely shared understanding of the imperative nature of media convergence, which is based on different notions connecting positive goals such as efficiency, synergy, simplification, information abundance, participation, availability and multimodality. Hence, generally speaking, incumbent, traditional media companies, which. Jun 19, 2006 convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. Convergence culture marks a shift from the audiences role as a spectator to an active participant in media culture. It erodes longestablished media industry and content silos and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. There are a number of driving forces that focus public attention on the issue, including the digitalization of media and information technology, worldwide deregulation trends, changes in technology most notably the internet, merger. When we watch celebrities, politicians, or business leaders speak on television or in public, they seem so at ease that we may wonder. The language is very clear and informative regarding how to speak in front of people and.
Media convergence meets deconvergence springerlink. Nov 11, 2010 global convergence this is to do with the globalization of media. Definition henry jenkins media convergence is an idea that the industry have which involves all media merging together to be controlled by one central box henry jenkins says media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences. Networked digital media in everyday life meikle, graham, young, sherman on. Media convergence has two roles, the first is the technological merging of different media channels for example, magazines, radio programs, tv shows, and movies, now are available on the internet through laptops, ipads. A hot medium extends one single sense in high definition.
Media convergence meaning in the cambridge english. This can include anything from printed paper to digital data, and encompasses art, news, educational content and numerous other forms of information. Networked digital media in everyday life, book by graham meikle and sherman young observe that convergence can be understood in four dimensions. A viemo search on nikola tesla will yield 552 videos across 56 pages. How technology and new media convergence change public. Seven principles of effective public speaking jan 24, 2019. In a technological sense, media convergence is all about integration and inter operability. Digital media, which makes up an increasingly vast portion of modern communications, is. Most theorists agree that in general terms convergence means coming together of two or more things, however a variety of different arguments have been put forward in an attempt to define what exactly. It is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of media convergence. I launched this site in june in anticipation of the release of my new book, convergence culture. The term media convergence media essay uk essays ukessays. In this book, these privileged meanings of media convergence are challenged. May 17, 2019 media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking.
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